Luca Sartorello - Art Direction

Syn-Bios, a digital identity between

innovation and design

Syn-Bios, a digital identity between innovation and design

ROLE

Art Director - Graphic Design

format

social media

identity

skills

Art Direction – Graphic Design

year

2024

agency

off srl

client

SYN-BIOS s.p.a.

Background

Syn-Bios S.p.A. is a global leader in chemical innovation for the leather industry defined by sustainability, excellence and design quality. With a consolidated B2B audience of luxury brands and manufacturers, the company needed a strategic, digital-first identity able to communicate trust and innovation at scale.

Thinking

The identity was shaped around the company’s ability to transform research and know-how into applied innovation. The concept balanced rigorous precision with a refined aesthetic translating technical leadership into a visual narrative accessible to possible partners.

The design system had to bridge brand storytelling and product demonstration presenting Syn-Bios as not just a supplier but a strategic partner.

Thinking

The starting point was the brand’s hexagons of the logo. From its geometry, I developed diagonal grids, masks and structures that frame images and texts with precision.
Until now, Syn-Bios had relied on saturated natural imagery. My intent was to balance this with a dual visual register: inspirational moodboard photography on one side and clean, product-focused visuals on the other.

Digital assets

The social media identity positioned natural inspirations and finished applications alongside the primary chemical products.

A dual register of visuals emerged: curated imagery that conveys elegance and sustainability combined.

Carefully calibrated palettes, typographic hierarchies and grid systems created a consistent framework.

Implementation

The modular toolkit was applied across digital platforms to ensure consistency and scalability.

Every asset was designed to highlight the brand’s image while anchoring them in real-world applications: from R&D breakthroughs to finished products in the fashion industry by using silhouettes.

Digital assets

The social media identity positioned natural inspirations and finished applications alongside the primary chemical products.

A dual register of visuals emerged: curated imagery that conveys elegance and sustainability combined.

Carefully calibrated palettes, typographic hierarchies and grid systems created a consistent framework.

Outcome

The new identity established Syn-Bios as a contemporary, authoritative voice in its field. On social media, the assets now narrate sustainability, know-how and excellence through a refined visual language.

By combining brand storytelling with product application, Syn-Bios reinforced its reputation as a trusted innovation partner for global clients, turning industrial expertise into design-driven communication.