ROLE
Art Director - Brand Identity Lead
format
skills
CONCEPT DEVELOPMENT - ART DIRECTION - VISUAL IDENTITY
year
2025
off srl
Beyond
(Press Office & Digital PR)
Background
Beyond was born from the merge of two different expertise: a digital marketing agency and a traditional pr office deeply rooted in the territory.
This meeting created a unique exchange of skills, the speed and adaptability of digital culture combined with the credibility and structure of editorial practice.
The outcome is a brand that needed an identity both modular and distinctive: easy to operate across print, digital and social media.
Motion & Photography
Photography in motion blur represents the speed of the world and the constant flow of news. The frame counters this energy: it contains, isolates, and channels the movement becoming a visual metaphor of Beyond’s role. Motion design extends this logic echoing the gesture of a highlighter: swift wipes, clear cuts and directional rhythm.
Implementation
The identity is built on rigid but flexible rules: modular grids, consistent angular relations for the frame and wide spacing to maintain readability.
A toolkit with logo pack, templates and typographic rules makes the system fast to use and scalable for the whole team.
Outcome
The identity works at a glance: the frame highlights what is essential, the yellow drives attention and the editorial tone builds credibility.
Communication becomes clearer and the brand recognizable and consistent across every channel, from stationery to campaigns to digital feeds.
